Activity

Why bike sharing companies don’t use built-in music?
 

• Definition

 
 
Bike sharing is a transport system that allows you to take your bike to any self-service bike station and return it to any other bike station located in the system’s service area.
Bicycle sharing differs from other modes of transportation in that it is typically used for short, spontaneous trips that are often combined with other modes of transport.
 
 

• History of creation and development

 
 
The first attempt to introduce bicycle sharing was made in 1965 in Amsterdam. Then a group of activists painted ordinary bicycles white and left them in any places for free use by everyone. The action was called the White Bicycle Plan. The attempt was unsuccessful as most of the bicycles were stolen or broken. Then in the 1990s, which was replaced by the second generation of cycling, the intended use of collateral. Those. Before taking the bike, it was necessary to pay a deposit in coins, after returning the vehicles, the money was returned. The bicycles were no longer scattered around the city, but stood in certain places with mechanical locks. At the same time, a way was invented to reduce theft by making bicycles with unique parts.
In the UK, in order to combat theft, magnetic tape was used to identify the user. In 1998, RFID cards were used in France. In the late 2000s and early 2010s, bike sharing became widespread. The largest bicycle system in China today. So in the city of Hangzhou is now about 80 thousand rubles. bicycles, it is planned to increase up to 180 thousand bicycles within several years. The founder of cycling – Europe is not far behind. Among the most active users of bike sharing are the cities of Amsterdam. Also bike sharing is gaining popularity in Canada, USA, Russia. In Russia, bicycle sharing systems have already been installed in Moscow, St. Petersburg, Kazan, Sochi.
 
 

• Specifications

 
 
In general, a bicycle sharing system includes a bicycle, bicycle parking, a terminal, a computer attached to a bicycle and cloud platforms, mobile applications. Cash or bank card is used for payment. It is also possible to use a common card for all public transport (for example, such a payment system is implemented in Moscow). User identification is carried out using a phone number, account number or card. On-board computers are equipped with GPS / GLONASS modules to determine the location of the bike.
With the help of the mobile application, you can find out how many bicycles are currently in the bike parking lot and bike. After booking, a code is sent to your mobile phone, which is required on the bike’s computer. Funds can be debited both from the bank tied to the phone number, and from the mobile phone account. Currently, bicycle sharing stations are equipped with solar panels for the terminal, touch panels for control, and interactive advertising. Projects are also underway to introduce electric bicycles, which are also charged at bike racks from solar panels. All bike sharing systems offer flexible tariffs (the ability to rent a bike for a certain number of hours, days or months, and most often the first half hour of the ride is free). For violation of the rules for using bicycles, damage, loss of the system of fines.
 
 

• Application cases

 
 
Bicycle sharing is used to solve the last mile problem, i.e. after getting off the bus / subway / uncomfortably parked car, this is one of the options to get to the office or shopping centers. Less commonly used for short walks in parks and city streets.
 

• Why don’t use music inside Bike

 
Fortunately, for music rights holders, companies like NextBike are large companies that are legally responsible for everything they do. So they have two ways, pay big royalties for music, or use royalty-free music. The first option is possible, but this poverty is not such a large margin, and the deductions for such a company can reach hundreds of thousands of dollars. The second option is more acceptable, but it is not clear why such a large company, for the pleasure of its clients, did not agree for a small license, for example, with such a small company as Taketones.com on the purchase of music for the beach, for example. Therefore, it remains only to conclude that companies are not ready to follow the lead of small companies to meet the small demand of people who want to listen to music on the way.